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Building in public · early concept

Subhook

Inbound email orchestration for writers who outgrew Zapier.

What it does

Subhook gives you a real email address — yours@subhook.digitalcraftworkshop.com — and turns whatever lands there into structured webhooks at the other end of your pipeline.

A Substack notification, an invoice from Stripe, a feedback form reply: route them, parse them, transform them, and call your own API instead of clicking through inboxes. Multi-tenant, Clerk auth, Postmark inbound on the wire.

The use cases that started this: pulling Substack subscriber emails into a CRM you actually own, auto-tagging invoices into a spreadsheet, kicking off a Drippery sequence the moment a Substack "new subscriber" email lands.

Who it's for

  • Newsletter writers who want their subscriber list mirrored somewhere they own.
  • Solo founders running tools across providers who don't want to pay Zapier per zap.
  • Anyone who'd rather route email with code than YAML in a UI.

Early concept. Building in public.

Get notified

Subscribe to the workshop newsletter — I'll let you know the moment Subhook is ready to use, plus the build notes along the way.

Part of the workshop